| Brand: | Experienced - They’ve been around since 2002, and have learned to adapt to the changing digital market. They stick to tried and tested methods of design. They are trying to convey that they know what they are doing Diversity - They have a team that is disciplined in multiple aspects Trying to show that each member of their team brings something unique to the table, in order to create the best experience for their customers Trendsetters - Although they stick to tried and tested methods, they are not afraid to break the mold in order to outsmart the competition |
| Functionality: | Follows a three box layout, very simplistic Most of the functionality happens through the fixed sidebar They also use different layouts for different pages to exemplify the content For example, using a gallery to display all their blog post |
| Interactivity: | The navigation bar is horizontally displayed on the left as a side-bar pop out Large buttons display important information Pictures are scrollable from within the web page Main page has a video playing |
| Navigation | The fixed sidebar never moves and is discreet enough that it doesn’t become a nuisance The footer is an alternative to navigation if one wishes not to use the sidebar |
