| Brand: | Mom-and-pop business - emphasize their small size to note the dedication they will put into their business Small-but-mighty - distinguish themselves from corporate business to give a more homey personal relationship with their customers Merit - pride themselves in the positive feedback previous customer have left proudly display their awards to establish themselves as the best |
| Functionality: | clicking on a project open up an internal page displaying the content, the gallery remains at the bottom for easy access to more projects the user is also encouraged to visit the actual site |
| Interactivity: | clicking on a project open up an internal page displaying the content, the gallery remains at the bottom for easy access to more projects the user is also encouraged to visit the actual site |
| Navigation | The footer does not offer navigation, but features their motto; A gallery of projects remains fixed at the bottom of each page, so that users are funneled to view their projects It is clear that the site wants users to never forget about their projects Navigation happens at the header |
