| Brand: | Intelligent Design - They make your websites look sophisticated. They are selling the idea of becoming smart through a website design, a way of establishing reputation with the consumer
Specialist - they market themselves as a niche market of designers Only they can do what they can do Divine Designers - By referencing Michelangelo's “The Creation of Adam” on their homepage, they are marking themselves as designers with good taste, perhaps even heavenly taste. |
| Functionality: | Background color is of a light shade, so that attention is drawn to the main content of the page shade and color contrast work flawlessly some of the text is a little too pixilated |
| Interactivity: | Highlighting on navigation bar to know where you are Gallery of projects that when clicked on open up a pop-up window |
| Navigation | Footer serves to showcase their awards and merits Footer also has access to third party media sites, like their Linkedin page The header and footer take up much of the homepage with similar content, so that visitors end up in the same place For example, there are two different ways to reach the about page from the home page - one using the header, the other using the footer |
