| Brand: | Co-op friendly: The Gorilla brand tries to establish itself as coffee made for the conscience consumer who cares not just about quality, but about the farmers producing it Community coffee- Not only does quality matter, but so does authenticity. Specifically they market as the true Manhattan coffee experience Underground coffee - This coffee offers exclusivity. Only those in the know drink this coffee. Guerilla Marketing - The prominent red coloring hints at an underground revolution kind of thing |
| Functionality: | The theme to the site is product placement, and the site conveys this by presenting a continuous vertical-scroll experience The site is designed so that you never lose sight of the product |
| Interactivity: | The header has a gorilla animation when you first enter the website a gorilla hand points to the current section of the page you are on |
| Navigation | It’s a little too easy to get lost on the site For example, when you enter the store, the link to go back to the home page does not stand out and is placed in the left corner |
