| Brand: | Innovative - they don’t follow the norm, willing to deviate from what's normal in order to stand out Flashy - they are attention getters, they want to turn heads Professional Marketing- they offer their customers the competitive edge they need to stand above the crowd |
| Functionality: | The design is a seamless scrollable experience The design emphasizes typography to promote their ability to market and advertise Site is also very orange to promote their logo |
| Interactivity: | Horizontal-scrollable pages, navigation through arrow keys, scroll wheel, space bar to clow a menu section |
| Navigation | Header features a menu for easy navigation The site might be a little too complex and overwhelming, they deal with this issue by having an instruction section for telling the user how to navigate the site |
